The generic concept of fair play is a fundamental part of the game of football. It represents the positive benefits of playing by the rules, using common sense and respecting fellow players, referees, opponents and fans.

The Fair Play Campaign was conceived largely as an indirect result of the 1986 FIFA World Cup? in Mexico, when the handball goal by Diego Maradona stimulated the admirable reaction of the England coach, Sir Bobby Robson. Since then, the campaign has had with the unconditional support of former FIFA President Joćo Havelange and current President Joseph S. Blatter.

To give fair play more visibility, FIFA created a programme that turned the generic notion into a simple design and an easy to understand code of conduct that could be recognised and respected by players and fans alike.

FIFA's Fair Play Campaign, however, involves much more than simply promoting fair play on the pitch during a competition. In addition to its numerous activities designed to improve the sporting environment for everyone concerned in football, FIFA is committed to encouraging fair play in society too, leading by example and showing fairness, impartiality and solidarity among all of its groups.

"As world football's supreme body, FIFA is responding openly to its social duty as an organisation of international status and renown. It also acknowledges the prominent role of sport, and especially football, as a vehicle for delivering clear and firm messages to eradicate the huge blights undermining society around the world." These words from FIFA President Joseph S. Blatter unequivocally illustrate FIFA's commitment to fair play as a far-reaching concept for demonstrating social responsibility.

In this connection, FIFA has set up strategic alliances with international organisations that have long-established aims, such as UNICEF, WHO, ILO, UNHCR, SOS Children's Villages and others, to link the power of football with the experience and ability of those who, day by day and side by side, are striving tirelessly to make a better world.

The most hotly debated topics of our times, such as equality, peace, children's rights, health, education and the environment, do not escape the attention of FIFA. The fight against discrimination, racism and child labour and for better health, equal education opportunities for boys and girls, and the integration of handicapped people in society, are some of the priorities that FIFA has been concentrating on for many years. Today, FIFA supports a growing number of charitable activities and will continue to do so in the future.

The phenomenon of racism in football is obviously not as old as the scourge of racism in society in general, but neither is it as recent as the current worrying situation may lead some to believe. And the time has come to tackle the problem unequivocally.

FIFA has been aware of the racism problem for some time but recent events, especially in Europe, have given the need for concerted action an added urgency. While the main emphasis of the practical measures will inevitably remain at national and local level, FIFA has recognised the unique role it has in co-ordinating opinions and expertise from all corners of the globe to share experiences and to find effective solutions.

The term "racism" is not easy to define, for it comes in many forms. Essentially, however, it is based upon skin colour as an outward indication of ethnic origin. Incongruously, the problem has sharpened just at a time when players have become more mobile than ever, not only between countries but between continents, and at a time when ethnic families have been otherwise integrated in their adopted homeland for several generations. But the trend also coincides with a deeply worrying increase in extreme right-wing activities outside the football stadium. "The solution to this problem, as to any other, lies firstly in identifying it and acknowledging its existence," says FIFA President Joseph S. Blatter. "Anyone who complacently maintains that racism is impossible in their territory is not only wrong but irresponsible."

The FIFA Fair Play Code for football encapsulates all of the sporting, moral and ethical principles for which FIFA has always stood and for which it will continue to fight in the future, regardless of the influences and pressures that may be brought to bear.

The ten golden rules not only serve as a credo for FIFA as world football's governing body, but they also reinforce the sense of fraternity and cooperation among the members of the worldwide football family.

1. Play fair

Winning is without value if victory has been achieved unfairly or dishonestly. Cheating is easy, but brings no pleasure. Playing fair requires courage and character. It is also more satisfying. Fair play always has its reward, even when the game is lost. Playing fair earns respect, while cheating only brings shame. Remember: it is only a game. And games are pointless unless played fairly.

2. Play to win but accept defeat with dignity

Winning is the object of playing any game. Never set out to lose. If you do not play to win, you are cheating your opponents, deceiving those who are watching, and also fooling yourself. Never give up against stronger opponents but never relent against weaker ones. It is an insult to any opponent to play at less than full strength. Play to win, until the final whistle. But remember nobody wins all the time. You win some, you lose some. Learn to lose graciously. Do not seek excuses for defeat. Genuine reasons will always be self-evident. Congratulate the winners with good grace. Do not blame the referee or anyone else. Be determined to do better next time. Good losers earn more respect than bad winners.

3. Observe the Laws of the Game

All games need rules to guide them. Without rules, there would be chaos. The rules of football are simple and easy to learn. Make sure you learn them; it will help you to understand the game better. Understanding the game better will make you a better player. It is equally important to understand the spirit of the rules. They are designed to make the game fun to play and fun to watch. By sticking to the rules, the game will be more enjoyable.

4. Respect opponents, team-mates, referees, officials and spectators

Fair Play means respect. Respect is part of our game. Without opponents there can be no game. Everyone has the same rights, including the right to be respected. Team-mates are colleagues. Form a team in which all members are equal. Referees are there to maintain discipline and Fair Play. Always accept their decisions without arguing, and help them to enable all participants to have a more enjoyable game. Officials are also part of the game and must be respected accordingly. Spectators give the game atmosphere. They want to see the game played fairly, but must also behave fairly and with respect themselves.

5. Promote the interests of football

Football is the world's greatest game. But it always needs everybody's help to maintain its greatness. Think of football's interests before your own. Think how your actions may affect the image of the game. Talk about the positive things in the game. Encourage other people to watch and play fairly. Help others to have as much fun from football as you do. Be an ambassador for the game.

6. Honour those who defend football's good reputation

The good name of football has survived because the vast majority of people who love the game are honest and fair. Sometimes somebody does something exceptional that deserves our special recognition. They should be honoured and their fine example publicised. This encourages others to act in the same way. Help to promote football's image by publicising its good deeds.

7. Reject corruption, drugs, racism, violence, gambling and other dangers to our sport

Football's huge popularity sometimes makes it vulnerable to negative outside interests. Watch out for attempts to tempt you into cheating or using drugs. Drugs have no place in football, in any other sport or in society as a whole. Say no to drugs. Help to kick racism and bigotry out of football. Treat all players and everyone else equally, regardless of their religion, race, sex or national origin. Show zero tolerance for gambling on games in which you participate. It negatively affects your ability to perform and creates the appearance of a conflict of interests. Show that football does not want violence, even from your own fans. Football is sport, and sport is peace.

8. Help others to resist corrupting pressures

You may hear that team-mates or other people you know are being tempted to cheat in some way or otherwise engage in behaviour deemed unacceptable. They need your help. Do not hesitate to stand by them. Give them the strength to resist. Remind them of their commitment to their team-mates and to the game itself. Form a block of solidarity, like a solid defence on the field of play.

9. Denounce those who attempt to discredit our sport

Do not be ashamed to stand up to anybody who you are sure is trying to make others cheat or engage in other unacceptable behaviour. It is better to expose them and have them removed before they can do any damage. It is equally dishonest to go along with a dishonest act. Do not just say no. Denounce those misguided persons who are trying to spoil our sport before they can persuade somebody else to say yes.

10. Use football to make a better world

Football has an incredible power, which can be used to make this world a better place in which everyone can live. Use this powerful platform to promote peace, equality, health and education for everyone. Make the game better, take it to the world, and you will be fostering a better world.